When a home buyer first discovers modular construction as an option to build their new home, they get excited. They begin to Google more about the construction method and learn more about it and its advantages. However, as an industry, many contractors don’t know anything about it. It’s different. They have been building the same way for 10, 20, or 30 years or more doing it the exact same way. In fact, the construction industry overall lags every other industry in productivity growth. In a report by McKinsey & Company the construction industry has only see a 1% increase in the last 20 years. To overcome this lack of productivity they recommended action in several key areas. Here are a few: improve procurement and supply chain, rethink design, and infuse technology and innovation. That describes offsite modular construction. But for many todays builders a new way is a wrong way to build.
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